Brad Hall is one of the most experienced British athletes heading to the 2026 Winter Olympics in Milano Cortina.
The bobsledder is heading to his third Games and is therefore well-versed in the Olympic experience and the emotions, challenges and highlights it creates for athletes. With the opening ceremony fast approaching, we caught up with Brad to understand how BEAA members heading to Italy can manage this milestone moment in their careers.
It was the noise that stood out for Brad as he stood on the start line at his first Olympics in Pyeongchang.
“You don't realise the number of people that are going to be there and the noise that that generates,” says the BEAA’s Athlete Advisory Forum member.
“I remember going down the track on my first run and when you came around the corner you were hit with this wall of noise and a sea of people.
“You can't help but notice that's there and I think that's definitely a special thing and something that's different from your normal competition.”
Special as it may be, Brad acknowledges that those differences can pose a challenge for athletes.
The size and scale of the Games, both in terms of the fan and media interest, can be distracting, which is why the 34-year-old advocates treating sport’s greatest show like any other event.
“You almost want to take the shine off the fact you’re at the Olympics,” he says.
“It’s about realising that you’re doing the same sport that you’ve done for years before in preparation to get there and breaking it down into its individual elements.
“Ignore the crowds, the expectation, the publicity and everything else and just make sure that when you come to compete, you’re in the zone and focusing solely on your performance. And that includes not thinking about the result.
“There’ll be times when you can enjoy the Olympic experience, but when it comes to performing, you can’t let anything else distract you.”
The Olympic movement is, of course, about much more than competing.
To be an Olympian is to be part of a unique, lifelong club that is perhaps best encapsulated by the exclusivity of the athletes’ village.
While delivering their best performance is the focus for all athletes, Brad feels it’s important to embrace the entire Games experience.
“It’s about finding that balance,” he adds. “Just like in your everyday life when you are back at home.
“You will want to enjoy some of the things that the Olympic village has to offer, but it’s about making sure that doesn’t distract you or tire you out for your training or competition.
“It’s going to be different for different sports in terms of training and schedules, so it’s about finding what works best for you.”
The BEAA is extending its support service for the Milano Cortina Olympic and Paralympic Winter Games, ensuring that every British athlete selected has access to independent support and representation should they require it. Our Athlete Support Team will be available daily between 08:00 and 23:00 CET to offer confidential assistance on a range of matters, including mental health, welfare, safeguarding, classification, anti-doping and other general advice. Find out more.
